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FTC vs. AdvoCare: A Teachable Moment for Direct Selling
Jeffrey A. Babener, of Portland, Oregon, is the principal attorney in the law firm of Babener & Associates. For more than 30 years, he has advised leading U.S. and foreign companies in the direct...
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AdvoCare, Neora, an Ever More Aggressive FTC! What Now?
Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies...
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Is it Worth it?
Andi Sherwood has more than 20 years of experience in the direct selling industry and has worked in almost every aspect from distributor services, top tier leader representation, and corporate...
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Lessons from the Lockdown – Part 3: The Pandemic Is Over, Now What?
Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies thrive. Alan...
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Your 5-Step Annual Checkup for 2021
Brett Duncan is a “transitionist” who specializes in helping direct selling companies define their best next steps as they transition into the new era of direct selling. He is co-founder and managing...
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Five Pillars of a Successful Direct Sales Company
There are successful direct selling companies in the world. Actually, there are numerous very successful companies. What separates them from the rest? Is it a novelty product that they have launched?...
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A Significant Page in the History of Direct Sales: FTC vs Amway (1975-1979)
In March 1975, the U.S. Federal Trade Commission (*) accused Amway of operating as an illegal pyramid scheme, violating the Federal Trade Commission (FTC) Act. Contrary to many people might think, the...
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Compensation Plans in 10 Questions
The compensation plan is a strategically significant element of a direct selling business yet it remains as a mystery to many. For the mystery, we can only blame those who consider a compensation plan...
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The Makings of a Modern Compensation Plan for a Direct Sales Company
Brett Duncan is a “transitionist” who specializes in helping direct selling companies define their best next steps as they transition into the new era of direct selling. He is co-founder and managing...
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7 Clear Signals That Today’s Direct Sales Company Must Embrace
Rick Loy is a sales strategist and training specialist with more than 20 years of experience as a Senior Executive in direct selling. As an Associate with Strategic Choice Partners, Rick helps...
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Direct Sellers – How Much Did They Earn Last Year?
Individual direct sellers’ earnings have always created a controversy. Some people strongly argue that it is not possible to make even a part-time income in direct sales, let alone a yearly six-figure...
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Customer Viral Marketing Compensation Plans Go Viral!
Guest author Steve Jamieson is the Chief Executive Officer and Founding Partner of WorkingSocial, offering innovate and transformational business, sales, marketing and digital strategies to network...
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